Audacious and confident by nature, Nirmal Suchanti has always believed in creating a path for others to follow. Designing an advertising agency that supported every large and small communication need of the financial sector at a time when brand advertising was the winning mantra – stands to prove his foresight, vision and leadership qualities. He sowed the seeds of the bean Stalk called Concept Group, with the setting up of Concept Communication in 1988.
Mr. Suchanti is one of the finest marketing minds in the field of advertising, in India. A pioneer of financial advertising and marketing, he has been associated with over 3000 floatations in his career of over three decades. Recipient of the Udyog Shree and the Udyog Ratna awards from the Government of India for his contribution to the advertising industry, Nirmal Suchanti continues to guide the young team that is the strength of the Bean Stalk.
[Chairman and MD]
Vivek began nurturing Concept Communication in 1995, under Nirmal Suchanti’s guidance. His aggressive dynamism and passion for innovation ensured that the Concept Bean Stalk grew both horizontally and vertically in strength.
Vivek is amongst the foremost advertising agency heads to harness technology into the media and design cells, in order to maintain international standards in the services and product solutions offered to clients. With the advent of the new millennia he started forging alliances with some of the finest talents in the industry to develop Group Companies, with exclusive service offerings in the area of Communication and Public relations.
While sowing a seed and growing a healthy plant is critical, it is the ongoing nurturing of the plant that has ensured that Concept Communication’s growth into the Concept Group continues to strengthen its roots and stalk. Dhaval Desai’s meticulous business planning and management skills gave the group a leader who set the perfect ground to help the bean stalk climb both high and wide.
A qualified Chartered Accountant, Dhaval has been the Founder member of Clea Advertising and Clea Public Relations. An ardent reader, he brings to the table his perfect understanding of the Indian marketing dynamics involved with both public offerings and product marketing.
As the stalk charts its way towards the sunshine it draws its strength from fresh new ideas, innovative thinking and passion for progress. In Ashish Jalan, the team finds inspiration from one who leads by example. His strong project handling skills backed by exceptional strategic thinking, management and leadership capabilities have helped Ashish empower his team with a common vision and clear focus to excel.